Mgt610 Current Spring 2012 Final Term VU Paper [July 2012] Virtual University of Pakistan
Total questions = 55
Total mcqs = 46
4 questions having 3 marks:
1. What is Affluent Society?
2. What does it means “treating humanity as an end”
3. Define Green marketing and its activities.
4. Differentiate advertising and publicity
5 questions having 5 marks:
1. What is diminishing marginal utility and give an example.
2. Anti-trust views
3. Business claiming that environment responsibility is confined to laws.
4. Positive and negative aspects of advertising
5. Safety and privacy of internet transaction