MGT211 VU Current GDB No. 1 Fall 2012

Scenario:
SKI Ltd runs an assembly plant for laptop computers. Managers of the company hold a meeting after six months to review current position of the business and the long term plans. Extracts from the most recent meeting are as follow:

Marketing manager said that sales of our latest OLED screen models have exceeded expectations and the shift toward laptop with OLED display from TFT screen models is expected to continue. The company also has a chance to expand his business by entering into African market, as the trade barriers has been removed by African countries and its market has high growth potential for the company.

Operations manager revealed; the automation of the screen assembly section is in progress. Last month, we turned down a big order due to little factory capacity and shortage of skilled labor. I do propose to extend the factory space and to train more new workers.

Finance manager conferred that our profits are steadily increasing, but due to expenditures on automated machines and on research & development activities, we are facing shortage of cash flow. We need to borrow funds but we would be in trouble as interest rate has increased. At the same time, we must constantly be aware of exchange rate fluctuations as recent depression helped us to be more competitive in local market.

Requirement:
You are required to conduct SWOT analysis for SKI ltd by identifying its one strength, one weakness, one opportunity and one threat, only in bulleted form.

Solution:

SWOT Analysis

strength: sales of our latest OLED screen models have exceeded expectations, automation assembly section

weakness: little factory capacity and shortage of skilled labor, We need to borrow funds, shortage of cash flow

opportunity: The company also has a chance to expand his business by entering into African market

Threat: interest rate has increased, exchange rate fluctuations

Girls & Guys u can make it more consise and accurate, just understand it, dont completely rely on it…