Semester “Spring 2012”
Journalistic Writings MCM310
Assignment No. 02 Marks: 15
Note: This assignment is based on two parts (a and b). Both are
compulsory to attempt.
A. Elaborate in your own words “What is an idea” and how would you generate an idea for writing purpose? (6 marks)
B. Come up with an idea for writing up an article for a newspaper magazine. You are
required to answer the following :
1. Suggest a name for that piece of writing. (1 marks)
2. Write what are the main objectives of that article. (4 marks)
3. Write central idea or summary of that article. (4 marks)
There are many definitions, but in a nutshell, an idea is a new combination of old elements.
An idea attempts to change the way the consumer acts or perceives things. It brings about change.
An idea rests upon the ability to see relationships. To some minds each fact is a separate bit of knowledge. To the creative mind, facts are a link in a chain of knowledge.