IT430 VU Current Assignment Spring 2012 Solution
Last Date: 18 June 2012
Question No.1 (Marks= 5 )
Suppose you are a marketing analyst, your task is to divide the potential customers into different groups in order to target them with specific advertising messages and slogans. This process is called segmentation. You are required to identify the types of segmentation used in the following scenarios. Write down just names.
This Scenario is related to Geographic Segmentation
This Scenario is related to Psychographic Segmentation
This Scenario is related to Demographic Segmentation
Question No.2 (Marks = 5)
Being a student of E-commerce, you are required to identify the E-business models in the following scenarios.
Online News Services
Online Trading & Lending
Question No.3 (Marks 5)
Hyperpanda is a retail super store where customers can purchase a wide variety of goods that range from groceries to appliances. They also introduce new products like books; stationary. As the products range is increasing day by day, Due to this management is facing difficulties in managing the stock and handling the increasing number of customers. To avoid this, the management decided to launch the E-commerce website and to develop an online catalog for all the products. You are required to tell what features of the online catalogs convinced the management to take such a decision?
Hyperpanda Super Store should contain the following Catalog Features in their web site.
The users can view new products
User can also view new products features and Cost.
Catalog can provide timely, up-to-date product information
Maintain the record of all customers.
Record of products/Stock